A equipa vencedora de um Leão de Ouro em Press. Da esquerda, em frente: o Presidente Carlos Galamba, o Art Director João Roque, Ícaro Doria o Copywriter (agora FCB Brasil) e o Director Criativo da FCB, Luís Silva Dias. Em baixo duas da execuções da campanha produzida para a revista "Grande Reportagem".

Entre os finalistas do concurso de Film são a TBWA - e "All Night" e "Wedding" (Ikea) e a BBDO com "Chain", para a Optimus. Parabéns à equipa TBWA liderada por Leandro Alvarez e à BBDO por ter chegado à shortlist, no meio de uma competição tão forte. É obra!

"Wedding" ......................................."Corrente"

O Grand Prix foi para a Nordpol, Hamburgo, par um trabalho feito para o cliente Renault Nissan Deutschland: " A Cannel Hopper". A mesma agência foi distinguida como " Direct Marketing Agency of the Year". Muito embora houve dois trabalhos portugueses no shortlist ("More time at home" e "Sunshade", ambos da Touch Me Red Cell para Ikea) nenhum trofeu veio para Lisboa.

SAWA flies the flag for cinema advertising at Cannes Lions 2005

(Cannes, 17 June 2005) - Cinema advertising will feature prominently at this year's Cannes Lions festival thanks to several initiatives by the Screen Advertising World Association (SAWA). Cinema advertising has been gaining increasing recognition as the advertising medium with the highest impact and recall rate. As well as holding its own two-day event, SAWA will host a session in the Palais on Monday, 20th June 2005 on the unique way that Orange has embraced the film and cinema medium as a key differentiator for their brand and be the first to publish a set of digital standards and specifications for cinema advertising.

The impending digitization of cinemas looks set to enhance big screen advertising proposition even further, offering quality improvements of sound and picture, lowering costs and introducing greater flexibility. The Cannes Lions festival will see the launch of the first ever document to set out comprehensive standards and recommendations for the digital distribution and exhibition of cinema advertising. This will help the process already underway and that will see close to 25,000 cinema screens (close to one in five of all first run screens world wide), go digital specifically for cinema advertising by the end of the year.

"This is a document that SAWA members have been putting together for the past twelve months and represents the Digital Standards for the Deployment of Cinema Advertising," comments Cheryl Wannell, General Manager of the SAWA Secretariat. "Cinema has always been a high impact visual medium and as cinema moves from film to digital projection in the coming years, it is critical that we have a standard that replicates the level of excellence on screens today." The document will be circulated to all SAWA members, over eighty of whom will be represented in Cannes this year, and it will form the baseline for future digital screen advertising efforts.

UK's Carlton Screen Advertising (CSA), one of the first major European cinema advertisers to embrace digital, will address the opportunities offered by big screen advertising in conjuncture with its client Orange. CSA chief executive Debbie Chalet & President of the CAA UK affirmed that "the market has never been better for cinema advertising. Cinema is a powerful medium and there is no better place than Cannes to highlight its strength. We are proud to have worked with Orange to help make cinema and films central to their brand strategy." The Orange campaign won one Cannes Lion Gold award in 2004.

SAWA at Cannes Lions on the Monday
The Seminar will feature the Digital World Premiere of Orange's "Darth Vader" commercial, as well as a cavalcade of the past commercials that have helped make the mobile phone operator synonymous with cinema in the UK and Ireland. Julian Diment, Head of Commercial and Brand Partnerships of Orange, said that "we are proud to be bringing our latest cinema advert to the Cannes Lions and to screen it in digital. Having worked with the cinema advertising council in the UK and exhibitors for several years, we feel that we have achieved our unique profile in large part, thanks to our strong association with the cinema going experience."

The session at 14:30 on Monday 20 June in the Estérel theatre will include presentations from Orange and Carlton Screen Advertising, followed by a panel discussion and a screening of the Orange clips on 35mm and finally the digital execution.

For further information on the SAWA Convention contact; Cheryl Wannell, General Manager, SAWA Secretariat, London on cwannell@pacific.net.au or by phone on +44 (0) 207 730 4313 or +44 (0) 771 737 7110.

London, 4 March 2005 -The Organisers of the 52nd International Advertising Festival - Cannes Lions - today announced the members of the 2005 Film and Press & Outdoor juries

."These two international juries are made up by some of the world's top creative talents. Together they will have the arduous task of judging over 15,000 entries to award great inspirational creativity" commented Terry Savage, CEO of the Festival.

Both juries will be presided by John Hunt, Worldwide Creative Director of TBWA\Worldwide. The Press & Outdoor jury will commence judging in Cannes on Friday 17th of June with the winners being announced on Wednesday 22nd June. The Film jury will start judging on Sunday 19th of June culminating in the awards ceremony on Saturday 25th June.

PRESS & OUTDOOR JURY MEMBERS
Belgium, Jens Mortier, Creative Director, Mortiebrigade
Brazil, Carlos Silverio, Creative Director, DPZ Propaganda
Canada, Alan Gee, Chairman & Chief Creative Officer, Gee Jeffrey & Partners
Chile, Cesar Agost Carreno, Executive Creative Director, Ogilvy Chile
China/HK, Xiang Jianzhong, Professor, Zhejiang Hualin Ad. Co. Ltd
Finland, Sari Mikkonen-Mannila, Copywriter, Skandaali/Leo Burnett
France, Daniel Fohr, Co-President/Creative Director, Leo Burnett
Germany, Amir Kassaei, Chief Creative Officer, DDB Group Germany
India, Prasoon Joshi, Regional Creative Director, S & SE Asia, McCann Erickson India
Italy, Alasdhair MacGregor-Hastie, Executive Creative Director, Publicis
Japan, Yoshinori Otani, Creative Director, Yomiko Advertising
Korea, Hae Ik An, Creative Director, Cheil Communications Inc
Norway, Thorbjoern Madsen, Creative Director, DDB Oslo
Portugal, Joao Espirito Santo, Creative Director, JWT
Spain, Daniel Ilario, Executive Creative Director, Young & Rubicam
Thailand, Nikrom Kulkosa, Executive Creative Director, BBDO Bangkok
The Philippines, Emily Abrera, Chairman, McCann Erickson
Turkey, Ali Taran, Creative Director, Ali Taran Creative Workshop
United Kingdom, Ed Morris, Creative Director, Lowe London
Page 1 of 2United Kingdom, Gerry Moira, Creative Director, Euro RSCG London
USA, John Hunt, Worldwide Creative Director, TBWA\Worldwide (Jury President)
USA, Tony Granger, Chief Creative Officer, Saatchi & Saatchi

FILM JURY MEMBERS
Austria, Bernd Misske, CEO and Executive Creative Director, McCann Erickson Vienna
Brazil, João Daniel Tikhomiroff, President & Film Director, Jodaf Mixer
Brazil, Atila Francucci, Chief Creative Officer, JWT
Canada, Jack Neary, President & Chief Creative Officer, BBDO
Denmark, Anouska Sinding, Creative Director, Publicis
France, Bertrand Suchet, President, DDB Louis XIV
Germany, Felix Glauner, Chief Creative Officer, EuroRSCG Worldwide
Germany, Alexander Schill, Chief Creative Officer, Springer & Jacoby
Italy, Enrico Dorizza, Executive Creative Director, Leo Burnett Italia
Japan, Yuya Furukawa, Creative Director, Dentsu.
Mexico, Leopoldo Garza, President, Ogilvy Mexico
Russia, Andrey Amlinsky, Founding Partner, Amlinsky
South Africa, Alistair King, Partner/Group Creative Director, King James Group
Spain, Roberto Lara, President & Partner, Sra. Rushmore
Sweden, Anna Romson, Art Director, Lowe Brindfors
Switzerland, Mike Krüll, Executive Creative Director & Vice Chariman, FCB Leutenegger Krüll
The Netherlands, Pieter van Velsen, Creative Director, Colonel Parker
United Kingdom, Kate Stanners, Executive Creative Director, Saatchi & Saatchi
USA, John Hunt, Worldwide Creative Director, TBWA\Worldwide (Jury President)
USA, Ann Hayden, Executive Creative Director, Young & Rubicam NY

Jeff Goodby, co-chairman of Goodby, Silverstein & Partners, is to be the first Jury President of the Cannes Lions Festival's new section - the Titanium Lions for Integrated Campaigns, the International Advertising Festival announced today.

Goodby has written, directed, or overseen the creation of some of the most memorable campaigns of the past couple of decades and in 2003 served as President of the Film and Press & Outdoor Juries at Cannes.

The Titanium Lion has been re-launched as an award for integrated campaigns, recognising work that achieves creative excellence across multiple channels.
Entries will have no limit in terms of the number of media or communication channels used, but there must be at least three distinct different communication channels included in the submission. Entries will be submitted in four categories, based on media budget:

"The old categories are tired, limiting, and often wasteful," Goodby said. "This Titanium campaign award acknowledges that. Cannes has again led the way, recognising that a revolution is taking place in the creation and perception of advertising messages. It's an honour to lead the first jury of this new time"

Welcoming the appointment, Cannes Lions CEO Terry Savage said: 'Jeff Goodby is one of the outstanding creative minds of his generation. I can think of no-one better to embody the original spirit of the Titanium Lion as an award which celebrates risk and daring in break-through advertising.'

Goodby grew up in Rhode Island and went to Harvard, where he wrote for the Harvard Lampoon. He worked as a newspaper reporter at the Beverley (Massachusetts) Times and contributed illustrations to Time magazine.

His first advertising job was at J. Walter Thompson. From there, he went to Ogilvy & Mather, where he met Rich Silverstein. Together, this creative duo have won almost all the major advertising awards, including the David Ogilvy Award for their work on the Oakland A's baseball team.

Goodby has won the San Francisco Advertising Club's Award for best copywriter four times; Adweek Magazine has called him America's best television copywriter; and he has been chosen three times (along with Rich Silverstein) as Adweek's Creative Director of the Year. The One Club of New York included two commercials he directed in their list of 30 best commercials of the nineties.
His hobbies include fine arts printing and playing the violin. Jeff now lives in Oakland, California with his wife Jan, their three children and a menagerie of animals.

The Festival will announce Goodby's 10 high-profile fellow jury members in the next few weeks.

Mais de cinco mil filmes comerciais, de umas setenta países, foram apresentados ao júri do Festival Internacional Cannes Lions que terminou no fim de Junho após uma semana de intensa actividade. O desempenho de Portugal no certame não foi mau mas esperava-se mais.

REAL

Houve 38 propostas em filme de Portugal (65 em 2003), o que reflectiu a crise sentida na indústria de publicidade em geral. O festival, de longe o mais importante do seu género, cobre uma grande parte da área chamada Comunicação Empresarial, tão vital para o êxito em marketing. Os concursos - Portugal participou neles todos -, são sete: Media;Direc; Cyber; Media; Press&Outdoor; Film e o Concurso dos Jovens Criativos.

Em Media não houve vencedor, nem sequer finalista nosso. No entanto, a Maismercado trouxe para Portugal um Leão de Ouro (“Unilever Esculturas”), o primeiro, no Lions Direct enquanto a Proximity ganhou um Leão de Bronze pelo seu trabalho para a Pedigree. Com uma imagem do George Washington, numa nota do banco americano, cada vez mais doente com Sida, os Jovens Criativos da FCB receberam o troféu pela parte online daquele concurso. Em Press&Outdoor a Leo Burnett teve um Leão de Bronze pelos anúncios de imprensa “Vaso” e “Aquário” (Heinz Hot Ketchup) enquanto no concurso de Film ficamos apenas com três finalistas: “Barata” e “Mosquito” da FCB para SC Johnson e “Bancada” da JWT/Montaini para Vodafone.

“Real human truths”(“Verdades humanas absolutas”) foi como um membro do júri de Film descreveu um dos critérios da escolha dos vencedores.

MEN

Cannes é um festival dominado por homens. A nossa equipa de Jovens Criativos foi composta por três homens (dois dos quais brasileiros). O jurado português deste ano foi Diogo Anahory da McCann. No júri dos diferentes concursos, em anos anteriores, houve apenas por duas vezes mulheres a representar Portugal (Judite Mota de Bates e Vera Nobre das Costa, na altura da Y&R). No júri de Film Lions as mulheres estavam em desvantagem (5 em 22) mas uma certa cumplicidade entre elas foi bem visível.

GENIUS

No Lions Direct, o Grand Prix foi para, “Five Cent Text” da Host Sydney para Virgin Mobile. Um jovem peculiar procura “ uma rapariga, ou similar, para contactos íntimos”, um clássico de direct response…

O Grand Prix em Outdoor foi atribuído a uma acção de algum génio mas que não pareça encorajar a criatividade no meio Outdoor. Uma carrinha com “mísseis” atados (insufláveis) percorre as ruas de Kuala Lumpur para promover um canal de TV (“Missile Car” da JWT Malásia para CH-9).

Os soldadinhos à escala de 1/6 da Sphere Marketing estão integrados numa paisagem verdadeira do Iraque, num anúncio vencedor de um Leão de Ouro em Press. Uma ideia de génio mas, que sinal dos tempos! Em Film houve três anúncios de Leão de Ouro que foram considerados para o Grand Prix. Foram: “Mountain” da TBWA Londres (produção: Gorgeous) para a Playstation2; “Prison Visitor” da Zig Toronto (Reginald Pike) para Vim Bleach e “Real Men of Genius”, uma campanha com várias hilariantes execuções da DDB Chicago para Bud Light (produção:Partizan/Radke). Por fim o júri optou por “Mountain” uma metáfora visual ao gaming ou seja, os jogos à escala mundial, em que se forma uma montanha humana da qual, no topo, rompe alguém triunfante. A campanha Budweiser celebra os “Real Men of Genius” (no fundo, qualquer homem, por mais ridículo que seja) que merecem Bud Light. Assim, assistimos às aventuras do “Really, really, REALLY bad dancer” e outros semelhantes.

RESCALDO

A escolha do Grand Prix em Film podia ter calhado à campanha “Real Men of Genius” e não a “Mountain” pela primeira ser muito mais completa e certamente menos enfadonha. A visão do director criativo de “Mountain”, Trevor Beattie, parece-se com a do Inferno medieval: um enxame de corpos a lutar desesperadamente para conquistar o seu lugar.

É possível que o processo de escolha do Grand Prix, comum a outros concursos seja imperfeito. Todavia um membro do júri, Mary Lee Sjonell (Suécia), disse ao “Público” que o consenso sobre “Mountain” foi óbvio. Mary Lee realçou as qualidades de liderança do presidente Piyush Pandey nesta escolhal.

Dele, Pyush vem a palavra final: “um maior número de clientes assistiram ao festival deste ano. Isto é uma reflexão da sua procura para a criatividade e da sua necessidade de concorrer eficazmente no mercado”

Cannes 2004.06.23 Quarta-feira

O português, Luís Segadães da Proximity, esteve no jùri, presidido por Howard Draft, do Lions Direct mas não viu um prémio para o seu trabalho "Mar Proximity" devido a um problema de classificação -conta-nos fontes da agência. Todavia, foi premiado com um Leão de Bronze, um outro trabalho dele para Masterfoods (mensagens SMS). Assim, Portugal ficou com três finalistas no Shortlist (um deles o "Mar", um forte favorito para um prémio) e, posteriormente, o primeiro Leão de Ouro ganho por Portugal nesta área. Foi para a Maismercado/Central de Comunicação pelo seu trabalho "Esculturas Unilever". Hoje convida o Presidente da agência, Rui Trigo, todos os funcionários a comparecer no aeroporto às 15H00 para dar vivas ao "dourado animal" e ao Pedro Vaz Marques, o "Domador". Everybody welcome!

No Media Lions, apesar de um esforço de 15 trabalhos não houve um finalista. O júri de Press & Outdoor, presidido pelo indiano Pyush Pandey e com um jurado português, Diogo Anahory (McCann Erickson), já terminou a sua avaliação. Na lista dos finalistas, cinco trabalhos de Portugal: dois da Leo Burnett ("Vase" e "Fish Tank" para Heinz), um da TBWA ("Pages"/Volvo) e um anúncio do Público ("Movement" feito pela BBDO). Em Outdoor houve apenas um finalista: da EuroRSCG para a TVI. Hoje de manhã há resultados dfinitivos. Será que a LB vai apagar definitivamente a memória da "bronca" de 2003?

Tambem há Leão para Portugal trazido pelos Jovens Criativos da FCB, DanielPrado e Claudio Lima (brasileiros) e Leonardo Pereira (português) que subiram ontem ao palco no Palais, envoltos na bandeira verde e vermelho, para receber o prémio Cyber YC.