CARLOS MARQUES

Carlos Marques foi nomeado Director-Geral Comercial da Média Capital Rádios (MCR).

Licenciado em Gestão de Empresas, iniciou a sua carreira na Rádio Comercial em 1982. Exerceu diversas funções nas áreas de tecnologias de informação e comunicação da MCR.

Foi responsável pelos primeiros projectos multimédia da Média Capital. Em 2002, foi nomeado Director-Geral Multimédia da MCR, onde desenvolveu o projecto de rádios online Cotonete.

Esta nomeação ocorre num momento em que a MCR se propõe transformar o Rádio Clube numa estação generalista e de informação e apostar em formatos musicais novos, complementares da Rádio Comercial e da Cidade FM.

Leo Burnett Worldwide announced March 18, 2005 the appointment of Alexandre Okada, 33, as regional creative director for its Latin America region. Okada will report to Giacomo Zandomenego, group president of Leo Burnett Latin America, and Miguel Angel Furones, chief creative officer, Leo Burnett Worldwide.

Okada will be responsible for the region's creative product, working closely with local creative directors, as well as the development and recruitment of talent. Additionally, he will have direct oversight for key regional clients such as Visa International. As a regional creative
director he will also sit on Leo Burnett's Global Product Committee, a council of the agency's leaders held quarterly to judge the network's creative work. Okada replaces Raul Lopez Rossi, who will
continue to serve the Latin American region as a creative consultant based in Buenos Aires, working on special projects and providing counsel on key pieces of business.

Okada was most recently executive creative director of Leo Burnett Lisbon, where he was responsible for raising the creative stature of the agency on a regional and international level. In 2003, LB/Lisbon was ranked the top agency in Portugal being voted by the prisma:awards jury "Agency of the Year"


"Alexandre is a respected creative talent in Portugal, his home country of Brazil and the broader Latin American region," said Furones. "He has proven himself an asset to the Leo Burnett network
and I have every confidence in his ability to provide leadership and inspiration as the region's new creative steward." Okada began his career in Brazil, working for DM9, ADD/Young & Rubicam
and NewcommBates between 1995 and 1999. He joined Leo Burnett Sao Paulo in 1999 as a copywriter, and made the move to Leo Burnett Lisbon in 2001 to become executive creative director. Over the years, he has earned numerous awards, including: four Lions and 30 shortlists at the Cannes Festival; one Bronze and 17 Merits at the Clio Awards; three medals and
several finalists at New York Festivals; gold, silvers and bronzes at FIAP; and dozens of prizes in national festivals in Brazil and Portugal. Among his more notable campaigns are last year's award-winning Heinz Hot Ketchup print series ("Fish Tank" and "Water Vase") as well as the ground-breaking Fiat Palio "Change Your Concepts" launch in Brazil, which helped Fiat surpass Volkswagen for the first time in 25 years as the country's sales leader in 2001.

About Leo Burnett
Founded in Chicago in 1935 with eight employees and three clients, Leo Burnett Worldwide, Inc. today operates a global network of over 200 operating units including a variety of specialty marketing services and 95 full-service advertising agencies in 83 countries. Leo Burnett
creates ideas that inspire enduring belief for many of the world's most valuable brands and successful marketers, including McDonald's, Disney, Procter & Gamble, Marlboro, Altoids, Heinz, Kellogg, Nintendo and the U.S. Army.

The world's seventh largest agency network (as ranked by Advertising Age in April 2004), Leo Burnett Worldwide (www.leoburnett.com) is a wholly owned subsidiary of Publicis Groupe (www.publicis.com).