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 The
Lisbon Erotic Advertising Festival is an original and unique advertising
festival that is held every two years and took place for the third
time in 2004, with twenty four countries participating.
Agencies and production companies from all around the world can again
participate in 2006 with advertisements with some erotic or sensual
content shown on national TV or published nationally (Press&Poster)
since the beginning of 2005 up to the Jury Meeting at the beginning
of the Year. |
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As
everyone who works in advertising knows, it's the most fun you
can have
with your clothes on... Now we are about to prove it AGAIN,
in the
Portuguese capital of Lisbon!
Portugal is a country on the western edge of Europe, often bathed
in splendid
sunshine when the
rest of Europe is under gloomy skies. A
country with a long tradition as a tourist heaven, owing to
its special
climactic conditions, scenery, gastronomy
and night life (for more information on Lisbon, please see
Information on Lisbon
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| International Model Emily Brown presented
the 2004 LEAF awards at The Palace of the Marquis de Pombal
(by courtesy L´Agence Models Agency and IADE) |
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So
come and see what LEAF has to offer!
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The
Festival will attribute the FigLeaf Awards (gold, silver and
bronze) for the very best erotic ads for TV, Outdoor & Press
in each of the following categories:
… Food & Drink
… Fashion, Beauty, Cosmetics, Perfume
… Home & Office
… Recreation, Leisure, Sports
… Transport & Tourism
… Vehicles & Accessories
… Public Interest, Social Causes
… Services (Financial/Others)
… Pharmaceutical/Medical
… Entertainment, Communication, Culture
… Retail, Restaurants, Distribution
… Others |
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We
have added four special new categories this year:
Packaging; Ilustration&Graphics; Websites(NO PORN);
Direct Marketing
And for the first time the LEAF Young Hotshots Competition.
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| One of the winners in 2004 "Lips" |
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Advertising
and Marketing celebrities and specialised journalists coming
from as far away as Moscow and Chicago, São Paulo and
London will form the international jury. An internationally
known Advertising Expert will be Jury President in 2006
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The
Press FigLeaf Award: this is a very special prize attributed
by all the participating
journalists to what they consider the best erotic advertising.
Journalists from all over the world are invited to attend
the Festival and will receive information on it. Attendance
or coverage is expected from most of the leading advertising
magazines in the world which will guarantee a very high level
of awareness in the media for shortlisted agencies and producers
and winners.
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Best
of Show will be awarded
after the final classification to the ad that gets the best
result (TV, Outdoor or Press). BigLeaf:
this award will be attributed
by direct vote by the whole audience at the Festival.
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Three Erotic Days
(and nights)
The organisers of LEAF, prisma:magazine,(*) are preparing
three days of Festival activities which range from a Street
Art Poster Campaign to an erotic literature fair as well as
a Lingerie Event tie-in. There will an ample space for debate
in the several other workshops and seminars all devoted to
the burning questions of the uses of erotic content in advertising,
restrictions
and legal considerations and so on. The three day event will
end with a LEAF Gala Awards Ceremony and Dance Party. On Saturday,
foreign visitors may take advantage of a special tourist programme
with visits to the scenic and historic parts of Lisbon,
Sintra, Cascais and
Estoril. For more tourist
information:
www.atl-turismolisboa.pt
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If
you want to receive more information about entries/registration
or travel and accommodation
costs or whatever, contact us at LEAF
or
Prisma:magazine
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Can
you do EROTIC? Not everyone can. In point of fact most advertising
people
cannot. Now is the chance to show your stuff, up against others
who think they
are the best in the world. See you at LEAF!
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(*)Prisma:magazine
is uniquely qualified for the organisation of this event,
having been responsible for the last eight years for the hugely
successful prisma:awards advertising festival, the
largest of its kind. Prisma:magazine also organised
the Ceremony of the Epica
Awards, European Advertising Festival in 1998 in Lisbon.
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The
last LEAF was dedicated to the memory of Helmut Newton, killed
in January in a road accident at the age of 83. The Portuguese
photographer Rui Soares Esteves paid tribute to Newton in
a special event at the Forum FNAC in Lisbon´s historic
downtown Chiado distict.
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Helmut Newton´s "Sumo"
is on display at www.taschen.com
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So
come and see what LEAF has to offer!
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Can
you do EROTIC? Not everyone can.
In
point of fact most advertising people cannot.
Now
is the chance to show your stuff, up against others who think
they are the best in the world. See you at LEAF!
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