WINNERS
	As announced 2000.11.17 at the LEAF Gala Dinner (Palácio das Galveias, Lisbon)
	Best of Show/ BigFigLeaf
		Ad: “Bean” Advertiser: Meira/ Seppo Sinervo, Timo Mustonen Product: Café Arome (Launch) Agency: Paltemaa Huttunen Santala TBWA, Helsinki, Finland. Copywriter: Kari Eilola, Markku Ronkku Art Director: Ann Igoni Photographer: Jorgen Ahlstrom Agency Producer: Jukka Peltonen Photographer: Jörgen Ahlström Headline: Café Arome, a natural, dark Arabic Coffee. A beautiful dark-skinned girl “creates” a coffee bean with her body. Coffee was never so erotic!

	PRESS & POSTER

	CATEGORY: FOOD&DRINK
		Silver FigLeaf Ad: “Tongue” Advertiser/ Client: Parmalat Product: Hot Ketchup Agency: DM9 DDB, São Paulo, Brazil. Creative Director: Ehr Ray, Camila Franco/ Sergio Valente Copywriter: Alexandre Lucas Art Director: Eugénio Duarte Photographer: Fabio Bataglia Agency Producer: Yoshito Yaenra The oozing sauce looks just like a large tongue. So red, so sexy!
		Bronze FigLeaf Ad: “Puro de Leite” Advertiser: Imperial Product: Novo Jubileu Classic (Chocolate) Agency: SKA TBWA, Oporto, Portugal. Client Service: Maria Romana Bui/ Carlos Castro Creative Director: Celso Muniz Copywriter: Paulo Simões, Celso Muniz Art Director: Paulo Simões Photographer: Picto Agency Producer: Luís Magno Photographer: Francisco Prata Post Production: Foto 7 Headline: “Puro de Leite” (“Pure of Milk”) A beautiful Negro woman with almond-shaped eyes (the Portuguese top model Naíma), is staring out at us with an almost hypnotic look. The ad associates the colour of Naíma´s skin with the delicious dark chocolate. The single line of text “Puro de Leite” is a play on words and can mean the English word “delight”, written phonetically in Portuguese, or it can also remind us of the word “delito” (or minor crime). This chocolate is so good it must be sinful!

	CATEGORY: FASHION/ BEAUTY PRODUCTS
		Gold FigLeaf Ad: “Penelope Cruz” Advertiser/ Client: De Beers Entrant Company: Peter Müller Peter, Madrid, Spain. Agency: J. Walter Thompson, Madrid Creative Director: Jerry Roberts Photographer: Peter Muller, Madrid The famous Spanish actress shows of the jewellery (and her sexy and hairy under arms!).

	CATEGORY: RECREATION & LEISURE
		Gold FigLeaf Ad: “Torn Pants” Advertiser/ Client: Canal+ Entrant Company: Peter Müller Peter, Madrid, Spain. Agency: Contrapunto, Madrid Creative Director: António Montero Photographer: Peter Muller, Madrid The “Suit of Lights” of this Torero has been ripped by the horns of the bull. “ No one gets closer to the bullfight than Canal Plus”.
		Silver FigLeaf Ad: “Erotic Literature Week” Advertiser: Livraria Bulhosa Product: Erotic Literature Week Agency: Leo Burnett, Lisbon, Portugal. Creative Director: Leandro Alvarez Copywriter: Leandro Alvarez Art Director:António Belchior, Paulo Pinto Agency Producer: António Junior Photographer: Tiago Brarews Headline: Bulhosa Books are holding an “Erotic Literature Week” initiative in May, at three of their biggest retail outlets in Lisbon. On the poster we see a man enjoying one of the erotic novels. He has no need to hold the book up with his hands!

	CATEGORY: OTHERS
		Gold FigLeaf Ad (Campaign): “Spermatozoids” “Ovaries” “Fertilisation” Advertiser: Clínica em Forma - www.emforma.pt Product: Libirate - Natural Stimulant Agency: McCann Erickson Portugal, Lisbon Creative Director: McCann Erickson Portugal, Lisbon Copywriter: McCann Erickson Portugal, Lisbon Art Director: McCann Erickson Portugal, Lisbon Agency Producer: McCann Erickson Portugal, Lisbon Photographer: Tony Stone (Roine Magnuson), Carlos Martins/ Tony Stone (Michael Frye), Carlos Martins/ Tony Stone (Shaffer & Hill), Carlos Martins For the more serious Press a special approach was devised. It relies on humour but is very subtle, reinforcing the natural composition of the product. The ads are ones of Nature that allude to the reproductive act.
		Silver FigLeaf Ad: “Adam & Eve” “Birth of Venus” Advertiser/ Client: Mundicenter, Amoreiras Shopping Center Entrant Company: Kenton Thatcher Photographer, Lisbon, Portugal. Agency: Abrinício Photographer: Kenton Thatcher, Lisbon Both ads, which make part of a long-running campaign, make visual puns about the fact that people from Lisbon are referred to elsewhere in Portugal as “Alfacinhas” or “Lettuces”. So the campaign is based on that theme and also the concept of “centre” or “heart” like the heart of a lettuce.
		Finalist Ad: “Spermatozoid Brain” Advertiser: Clínica em Forma - www.emforma.pt Product: Libirate - Natural Stimulant Agency: McCann Erickson Portugal, Lisbon Creative Director: McCann Erickson Portugal, Lisbon Copywriter: McCann Erickson Portugal, Lisbon Art Director: McCann Erickson Portugal, Lisbon Photographer: Carlos Martins Agency Producer: McCann Erickson Portugal, Lisbon This ad was used as a POS poster in the EmForma Clinic. Libirate stimulates mind and body.

	FILMS

(NB: “finalists” are those entries which received high scores from the jury and in other circumstances could have won trophies).

	CATEGORY: FOOD&DRINK
		Gold FigLeaf Ad: “Blow Job” Advertiser: Olvi Brewery/Jarkko Leskinen, Risto Sundquist Product: Olvi CXX Beer Agency: Paltemaa Huttunen Santala TBWA, Helsinki, Finland. Copywriter: Petri Uusitalo Art Director: Unto Paltemaa Film Director: Johan Gulbranson Agency Producer: Tuire Huhta Production Co. Producer: Martin Elley Production Company: Easy Film A/S, Copenhagen In a bar, a Latin-looking man is about to enjoy a glass of Olvi. The band is playing, but the singer -a sexy lady in a red dress- is taking time out. Just as the man sits down and takes a long pull at the beer, she loses her bangle under his table. When he leans right back and moans loudly because of the exquisite taste of Olvi, all you can see of the foxy lady is her shapely legs because she is on her knees under his table. Frozen astonishment in the room!
		Silver FigLeaf Ad: “Painter” Advertiser/ Client: Campari Product: Jaegermeister Agency: Verba SRL, Milan, Italy. Creative Director: Stefano Longoni Copywriter(Supervisor): Francesca de Luca Art Director(Supervisor): Laura Trovalusci Film Director: Bosi + Sironi Agency Producer: Giuseppe Brandolini Production Co. Producer: Stefano Quaglia Production Company: BRW&Partners Sound Studio: Vittorio Cosha Post Production: The Face A fascinating, intense man is painting a big question mark on a woman’s back. We realise that to paint it he dips his brush in a glass of Jaegermeister. Why? To drink it directly from her back, as in a long, playful and passionate kiss. It is a moment of intimate and creative seduction. Why not?
		Bronze FigLeaf (ex-aequo) Ad: “Peffleti” Advertiser/ Client: Olvi Brewery/Jarkko Leskinen, Risto Sundquist Product: Olvi CXX Beer Agency: Paltemaa Huttunen Santala TBWA, Helsinki, Finland. Copywriter: Petri Uusitalo Art Director: Unto Paltemaa Film Director: Olli Ronka Agency Producer: Tuire Huhta Production Co. Producer: Ville Varesvud Production Company: Elohopea Film, Helsinki, Finland. A large, nude, man explains very seriously to the camera, in English, as though for foreigners, that the Finns use a “Peffleti” or special napkin to sit on when they are in the sauna. Here is a good way to make one. First buy a six pack of Olvi CXX beer. Then drink the beer. Then rip up the carton to make a “Peffleti”...
		Bronze FigLeaf (ex-aequo) Ad: “Thirst is everything” Advertiser/ Client: Sprite Product: Sprite Agency: Upside Down, Moscow, Russia. Director: Timur Bekmambetov Two models, a beautiful blue-eyed woman and a handsome man, are showing the latest fashions in the middle of Red Square in Moscow. We discover that her eyes are not really blue: she uses contact lenses. He doesn’t like girls. Also the clothes are very uncomfortable. Only thirst is real: Sprite!
		Finalist Ad: “Little Dog” Advertiser/ Client: Skol Caracu Product: Skol Pilsen Entrant Company: Zero Filmes, São Paulo, Brazil Agency: F/Nazca SeS Creative Director: Fabio Fernandes Copywriter: Fabio Fernandes Art Director: Fabio Fernandes Film Director: Amon Agency Producer: Vera Maia Marques Production Company: Zero Filmes, São Paulo, Brazil A little dog asks its owner to go out by all kinds of “round” activity. At the bar, they both meet the sweetheart of their dreams: a beautiful girl and a gorgeous lady dog. The dog´s owner is drinking Skol: the beer that goes “down round”(the beer that “hits the spot”).