Partner site: ADFORUM

Winners visible on www.adforum.com

This year´s LEAF was dedicated to the memory of Helmut Newton, killed in January in a road accident at the age of 83. The Portuguese photographer Rui Soares Esteves paid tribute to Newton in a special event at the Forum FNAC in Lisbon´s historic downtown Chiado distict.

Helmut Newton´s "Sumo" is on display at www.taschen.com

The Lisbon Erotic Advertising Festival is an original and unique advertising festival that was held for the third time in Spring 2004, with twenty four countries participating.
Agencies and production companies from all around the world can again participate at LEAF next year with advertisements with some erotic or sensual content shown on national TV or published nationally (Press&Poster) since the beginning of 2003 up to the Jury Meeting in March 2005. Unfortunately we do not accept Cinema Advertising...

WINNERS LEAF 2004

CATEGORY 03: HOME & OFFICE/ Press& Poster Gold FigLeaf Agency: Grey Worldwide Milano Advertiser: Ordning & Reda Product: Paper and Design Ad: "Thong" Executive Creative Director: Antonio Macarrio Copywriter: Paolo Airaghi Art Director: Michele Salati Photographer: Carlo Paggiarino Headline: "Make your office more exciting". Can an open diary with a bookmark be very, very sexy? If it comes from Ordning & Reda, certainly!

CATEGORY 04: RECREATION; LEISURE; SPORTS
Although there are finalists shortlisted, no prizes were awarded in this category

CATEGORY 05: TRANSPORT & TOURISM/ Film
Although there are finalists shortlisted, no prizes were awarded in this category

CATEGORY 06: VEHICLES & ACCESSORIES/ Film
Gold FigLeaf
Agency: Leo Burnett Italy
Advertiser: Fiat Auto S.p.A.
Product: Automobiles
Ad: "Kamasutra"
Executive Creative Director: Enrico Dorizza - Mauro Manieri
Copywriter: Mauro Manieri
Art Director: Alessandro Antonini
CDP : BRW & Partners
Film Director: Mike Van Diem
Photographer: Agostino Castiglioni
Headline: " Try something new".
A middle-aged couple locked in an apparently tricky sexual encounter are loaded on to an ambulance. Their reading matter is left behind: the Karma Sutra...
Want to try something new ?
The new Fiat Punto.

Silver FigLeaf
Agency: Leo Burnett Italy
Advertiser: Fiat Auto
Product: Automobiles with excellent financing
Ad: "Hospital"
Executive Creative Director: Enrico Dorizza - Mauro Manieri
Copywriter: Mauro Manieri
Art Director: Alessandro Antonini
CDP: The Face
Film Director: Rogier Van Der Ploeg
Headline: "Is this the dentist?"
Seize the moment: a man with toothache is confronted by a gorgeous nurse who declares she is a physiotherapist. Suddenly the guy has backache!

CATEGORY 06: VEHICLES & ACCESSORIES/ Press & Poster Gold FigLeaf Agency: Draft Worldwide London Advertiser: Saab Automobiles Product: Automobiles Ad: "Pulling Visual" Executive Creative Director: Arthur Parshotam Copywriter: Andrew Forsythe Art Director: Carl Knapper This very strong visual, used on free postcards, shows the huge towing device on the back of a Saab. After all size matters!

CATEGORY 07: PUBLIC INTEREST SOCIAL CAUSES/ Film
GoldFigLeaf
Agency: Inhaus Productions Hamburg
Advertiser: World Wildlife Fund
Product: Ambiental Pressure Group
Ad: "Want a Wild One?"
Film Director: Marc Brummund
Copywriter: Marc Brummund
Artists: Frente
Post Production: Inhaus
The goal was to get youth interested in Nature. A
young couple wander throgh an idyllic scenery. Insects and all kinds of creatures are copulating. We hear the boy´s thoughts as he trioes to figure out what the WWF on the girl´s very large bosom stands for. At last: "want a wild fuck". She smiles...

.....Food & Drink
… Fashion, Beauty, Cosmetics, Perfume
… Home & Office
… Recreation, Leisure, Sports
… Transport & Tourism
… Vehicles & Accessories
… Public Interest, Social Causes
… Services (Financial/Others)
… Pharmaceutical/Medical
… Entertainment, Communication, Culture
… Retail, Restaurants, Distribution
… Others

Advertising and Marketing celebrities and specialised journalists coming from as far away as Moscow and Chicago, São Paulo and London form the international jury.

Gianfranco Moretti (Chief Creative Officer Leo Burnett/ Italy) was Jury President at LEAFyear3

The Press FigLeaf Award:

this is a very special prize attributed by all the participating journalists to what they consider the best erotic advertising.
Journalists from all over the world are invited to attend the Festival and will receive information on it. Attendance or coverage is expected from most of the leading advertising magazines in the world which will guarantee a very high level of awareness in the media for shortlisted agencies and producers and winners.

Best of Show:

awarded after the final classification to the ad that gets the best result (TV, Outdoor or Press).

BigLeaf:

this award may be attributed by direct vote by the whole audience at the Festival.

Three Erotic Days (and nights)
The organisers of LEAF, prisma:magazine,(*) prepared a program of Festival activities ranging from a Street Art Poster Campaign to an erotic literature fair as well as the RedLEAF exhibition of Erotic Packaging and a show of the work of the French Photographer Colette Douilard ("The masculine Nude"). The program began on 15th March in the FNAC Megastore/Almada Forum and built up to a climax over the last three days and the LEAF Gala Awards Ceremony and Dance Party on Friday 26th March. There was an ample space for debate in the several other workshops and seminars, all devoted to the burning questions of the uses of erotic content in advertising, restrictions and legal considerations and so on. On Saturday, foreign visitors could take advantage of a special tourist programme with visits to the scenic and historic parts of Lisbon, Sintra, Cascais and Estoril. For more tourist information: www.atl-turismolisboa.pt

As everyone who works in advertising knows, it's the most fun you can have with your clothes on... This was once again proven in March, in the Portuguese capital of Lisbon!
Portugal is a country on the western edge of Europe, often bathed in splendid sunshine when the rest of Europe is under gloomy skies. A country with a long tradition as a tourist heaven, owing to its special climactic conditions, scenery, gastronomy and night life (for more information on Lisbon, please see http://www.atl-turismolisboa.pt )

So come again next year see what LEAF has to offer!

If you want to receive more information about entries/registration or travel and accommodation costs or whatever, contact us at

editor@prisma-mag.com or leaf@prisma-mag.com or awards@prisma-mag.com 
or by fax at +351 21 414 04 10 76.
The LEAF Hotline is +351 21 414 02 55