LEAF2004
Ceremony 
March 2004 Palace of the Marquis de Pombal, Rua Alecrim, Lisboa, Portugal

The Lisbon Erotic Advertising Festival is an original and unique advertising festival that was held for the third time in 2004, with twenty four countries participating. Wel-known English Advertising model, Emily Brown, presented the awards with LEAF CEO James Lanham (at left)


Agencies and production companies from all around the world can again participate in 2005 with advertisements with some erotic or sensual content shown on national TV or published nationally (Press&Poster) since the beginning of 2003 up to the present date.

 

 
As everyone who works in advertising knows, it's the most fun you can have with your clothes on... Now we are about to prove it AGAIN, in the Portuguese capital of Lisbon!
Portugal is a country on the western edge of Europe, often bathed in splendid sunshine when the rest of Europe is under gloomy skies. A country with a long tradition as a tourist heaven, owing to its special climactic conditions, scenery, gastronomy and night life (for more information on Lisbon, please see http://www.atl-turismolisboa.pt )
 
Emily Brown (left) with Project Leader Inês and James Lanham, LEAF CEO Emily and James A numerous audience witnessed the LEAF 2004 Awards Ceremony
Rubens Portella (Jury) with Miguel Blanc (L´Agence) and James Lanham Wong Chung Ko and Rui Soares Esteves (Jury) The Best of Show went to DDB Los Angeles ("One Night Stand")

 

Collette Douillard(Jury) with the winners from Saatchi&Saatchi   Emily Brown with, at right, Pritesh Dineschandra (Jury)

 

The Festival attributed the FigLeaf Awards (gold, silver and bronze) for the very best erotic ads for TV,

Outdoor&Press in each of the following categories:
… Food & Drink
… Fashion, Beauty, Cosmetics, Perfume
… Home & Office
… Recreation, Leisure, Sports
… Transport & Tourism
… Vehicles & Accessories
… Public Interest, Social Causes
… Services (Financial/Others)
… Pharmaceutical/Medical
… Entertainment, Communication, Culture
… Retail, Restaurants, Distribution
… Others

We have added three special new categories this year:
Packaging; Ilustration&Graphics; Websites(NO PORN).
And for the first time the LEAF Young Hotshots Competition.

Advertising and Marketing celebrities and specialised journalists coming from as far away as Moscow and Chicago, São Paulo and London form the international jury. Gianfranco Moretti (Chief Creative Officer Leo Burnett/ Italy)was the Jury President in 2003
The Press FigLeaf Award: this is a very special prize attributed by all the participating journalists to what they consider the best erotic advertising.
Journalists from all over the world are invited to attend the Festival and receive information on it.
Best of Show is awarded after the final classification to the ad that gets the best result (TV, Outdoor or Press).
BigLeaf: this award is attributed by direct vote by the whole audience at the Festival.

Three Erotic Days (and nights)
The organisers of LEAF, prisma:magazine,(*) are preparing the programme of Festival activities for 2005 which range from a Street Art Poster Campaign to an erotic literature fair as well as a Lingerie Fashion Parade. There will an ample space for debate in the several other workshops and seminars all devoted to the burning questions of the uses of erotic content in advertising, restrictions and legal considerations and so on. The event will end with a LEAF Gala Awards Ceremony and Dance Party. On Saturday, foreign visitors may take advantage of a special tourist programme with visits to the scenic and historic parts of Lisbon, Sintra, Cascais and Estoril. For more tourist information:

www.atl-turismolisboa.pt

If you want to receive more information about entries/registration or travel and accommodation costs or whatever, contact us at

editor@prisma-mag.com or leaf@prisma-mag.com or prisma@prisma-mag.com 
or by phone at 214 14 0 429 (Country Code 351).
The LEAF Hotline is 214 140 255 also 214 100 043
Can you do EROTIC? Not everyone can. In point of fact most advertising people cannot. Now is the chance to show your stuff, up against others who think they are the best in the world. See you at LEAF!
(*)Prisma:magazine is uniquely qualified for the organisation of this event, having been responsible for the last five years for the hugely successful prisma:awards advertising festival, the largest of its kind. Prisma:magazine also organised the Ceremony of the Epica Awards, European Advertising Festival in 1998.